lesleyhays

Four Google Analytics dashboards just for Etsy shop owners

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⚠️ These instructions are for GA Universal Analytics and are no longer applicable. Etsy now supports GA4.

Dashboards are like snapshots of your shop’s performance. They let you get a quick, birds eye view of how things are going and what might need a deeper look.

Google Analytics lets you create dashboards that show you all sorts of things, but it’s tricky to know how to put them together if you haven’t learnt all the important metrics and dimensions yet. It’s also really important to think about what you want to see on a day-to-day basis before you start building one, to make sure your dashboard is genuinely useful.

So I’ve put together four Google Analytics dashboards that are tailored JUST for Etsy shops. Keep reading to find out what they show and how to install them in just a few clicks!

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lesleyhays

Compare your Etsy listings easily with Content Groupings

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This article is about Universal Analytics and is out of date as of 1 July 2023.

Content Groupings also exist in Google Analytics 4 but cannot be controlled in the admin section. You need access to the actual tracking code, which we do not have with Etsy. This ability might be added later as Google continues work on GA4 functionality!

It’s a fact of shop-ownership-life that some listings do better than others. Sometimes your best pieces fly off the shelves; other times people seem to love that one listing with a terrible photo (so you think). And of course there are items you’re super proud of that get no traction.

So you want to find out why. You want to see how long people stay on particular listings, where they go to next, whether certain traffic sources send more interested visitors than others.

Those are questions for Google Analytics to answer, but if you head over to your All Pages report, you’ll find something frustrating. You can’t just compare a list of all your products.

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lesleyhays

Understand your Etsy audience with Google Analytics Demographics

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This article is about Universal Analytics and is out of date as of 1 July 2023.

The equivalent feature in Google Analytics 4 is now Google Signals. Learn more about enabling and using Google Signals in GA4 (InfoTrust).

Google Analytics lets us see all sorts of interesting things about our visitors, like where they came from, what city they’re in, or what search term they used. But there’s a whole bunch of information that you’ve probably never seen!

Demographics.

Yep, that’s gender, age & interests straight into your Analytics reports!

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lesleyhays

How to banish “referral spam” in Google Analytics (for Etsy)

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These instructions are for Universal Analytics only. Referral spam is less of a problem these days (2022 onwards) and in Google Analytics 4, which Etsy now supports.

If you’re here, you’ve probably noticed something weird going on in your Google Analytics reports. And if you haven’t noticed anything weird, follow along and you might get a surprise.

Analytics can usually tell you, very precisely, where your visitors came from, both geographically and on the web. As you’ll find out in future posts, that’s tricky to get right when you run an Etsy shop, but there’s one problem that almost every site has these days: referral spam.

“Referral spam” is when useless, fake or malicious websites show up as having sent traffic to your site. They haven’t. At least not real people visitors.

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