Connect Google Analytics 4 to your Etsy shop

If you’re ready to harness the power of numbers to optimize your Etsy shop but haven’t installed (or upgraded) Google Analytics yet, don’t wait any longer!

Here are my instructions for connecting Google Analytics 4 with an Etsy shop.

⚠️ If you’re reading these instructions to upgrade your Etsy Google Analytics tracking, did you know that Google is going to delete your old GA data on 1 July 2024? Learn how to backup that data so you can refer to it later.

Read more

Connect Google Analytics 4 (GA4) to your ecommerce platform

1 July 2023 is fast approaching came and went, just as fast as we expected.

Some UA Properties kept tracking data all the way to November 2023 but it’s all over now. Universal Analytics has been and gone!

If you were previously “dual tracking” GA4 with Universal Analytics, you can now remove the UA tracking code.

If your ecommerce platform supports Google Analytics 4, you should connect it as soon as possible to restore your web analytics tracking.

Keep reading to find instructions for your ecommerce platform (or leave a comment if yours isn’t yet covered).

Read more