Set up Google Analytics 4 for your Etsy shop

This article has been updated for Google Analytics 4.

If you’re ready to harness the power of numbers to optimize your Etsy shop but haven’t installed (or upgraded) Google Analytics yet, don’t wait any longer!

Here are my instructions for connecting Google Analytics 4 with an Etsy shop.

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Connect Google Analytics 4 (GA4) to your ecommerce platform

1 July 2023 is fast approaching came and went, just as fast as we expected.

As at mid-August 2023, I’m still seeing data being tracked in most of the UA properties I have access too but that doesn’t mean it’s not going away. You still need to act.

If your ecommerce platform supports Google Analytics 4, you should connect it as soon as possible.

Do not remove Universal Analytics from your shop. Track with both tools until UA is fully deactivated. You’ll see this referred to as “dual-tagging”.

Keep reading to find instructions for your ecommerce platform (or leave a comment if yours isn’t yet covered).

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