You pay good money for your ads on Facebook, Instagram and Pinterest! So don’t let all that valuable traffic get lumped in with your other visitors from social media, in the general “Social
” Channel.
It’s important to clearly separate social media traffic you’ve paid for (advertising) and organic traffic (from your own and others’ posts). In this guide, we’ll create a new Channel called “Paid Social
” that will automagically capture all our social ad visitors, where they can be analyzed separately.
IMPORTANT: These instructions are for Universal Analytics. Google Analytics 4 comes with a Paid Social
Channel built in, so you can start using that right away by simply tagging your links with the correct Medium value: paid-social