This article was originally about four custom dashboards for Universal Analytics, a version of Google Analytics that is no longer available. It has been updated to reflect the improved method of using Looker Studio to build dashboards for Google Analytics 4.
Dashboards are like snapshots of your shop’s performance. They let you get a quick, birds eye view of how things are going and what might need a deeper look.
This built-in dashboard capability of Universal Analytics was never very full-featured, but it was an easy introduction to “dashboarding”.
In GA4, you can customise the “native” reports a bit more, to highlight the metrics that are important to your shop. The reporting capabilities are also much more powerful.
But to really create a visual dashboard like we’re used to, you need to learn a new tool.
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