OUT OF DATE: These instructions were originally provided for Universal Analytics. This version of Google Analytics is no longer available.
Dashboards are like snapshots of your shop’s performance. They let you get a quick, birds eye view of how things are going and what might need a deeper look.
The built-in dashboard tool in the old Universal Analytics was never very full-featured, but it was an easy introduction to “dashboarding”.
In GA4, you can customise the “native” reports a bit more, to highlight the metrics that are important to your shop. The reporting capabilities are also much more powerful.
But to really create a visual dashboard like we’re used to, you need to learn a new tool.
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