⚠️ IMPORTANT!
These instructions are for GA Universal Analytics and are no longer applicable. Etsy now supports GA4.
The out-of-date article below is available to read if interested. If the topic is still relevant in GA4, it might be updated in the future.
Google Analytics 4 also has a User Explorer and the method below is broadly the same to narrow it down to a single buyer, using segments. However, the GA4 version does not clearly show a flow of pages viewed so the info you find on the buyer is ultimately not that useful.
Are you despairing that you got all excited about Google Analytics but now you’ve realised that you can’t even see your sales in it?!
It’s crazy and crazy annoying! Luckily, all is not lost.
There’s one important step that you can do right now to start analysing your sales. This technique lets you pinpoint individual buyers to discover the path they took through your shop, even across multiple visits, and how they got to you.
So let’s explore!