OUT OF DATE: These instructions were originally provided for Universal Analytics. This version of Google Analytics is no longer available.
The equivalent feature in Google Analytics 4 is now Google Signals. Learn more about enabling and using Google Signals in GA4 (InfoTrust).
Google Analytics lets us see all sorts of interesting things about our visitors, like where they came from, what city they’re in, or what search term they used. But there’s a whole bunch of information that you’ve probably never seen!
Yep, that’s gender, age & interests straight into your Analytics reports!Read more