Google Analytics can track visitor demographics!
Yep, that’s gender, age & interests straight into your Analytics reports!
Do it: Turn on Demographics tracking
Demographics tracking is not enabled by default, so you need to turn it on straight away.
I’ve put this lesson right here because data will only start gathering from when you “flick the switch”, so if you want to see some juicy numbers against your demographics categories, you need to turn it on right now to make use of it later.
Bonus reading: More about how demographics are gathered and used
The equivalent feature in Google Analytics 4 is now Google Signals. Learn more about enabling and using Google Signals in GA4 (InfoTrust). Google Analytics lets us see all sorts of interesting things about our visitors, like where they came from, what city they’re in, or what search term they used. But there’s a whole bunch of…