Congratulations! You made it!
(If you’ve been skipping ahead, congratulations too. You’re obviously super keen and I know you’ll go back to absorb those previous lessons when you’re ready.)
Here’s what you should do next
1. Relax!
Take a break and give your brain some time to absorb everything.
2. Play
I know I talk a lot about being focused and not wasting time reporting on things that don’t matter, but playing around is one of the best ways to learn.
Set a timer, choose a report, and go for it! As long as you aren’t in the Admin section – you cannot break your Google Analytics.
3. Think about your goals and questions
Remember that your GA reports won’t give you insights by magic: you have to know what questions to ask by first thinking about what’s important to you and your business.
4. Start to learn Google Analytics 4
GA4 will be the only version of Google Analytics available as at 1 July 2023, and it’ll be here before we know it! Get started by learning more about it and checking if you can connect your ecommerce platform already.