All PRO guides 🔵
Analyzing the Ad Funnel
This guide is for all ecommerce stores! There are specific tips for Etsy off-site ads and Etsy promoted listings. Paid ads come in different varieties. Some are driven by the phrases buyers search with – like Google Ads and Etsy Promoted Listings – and others are shown to target audiences that you define, like on…
Campaign Tag Mastery
Whether you’re spending big $$$ on Facebook advertising or a few hours Pinning your listings on the weekend, you need to know what results you’re getting for your input. Are you acquiring shop traffic and sales? How does this compare to the time and money you’re spending? One of the best spots to check this…
Data-Driven Customer Personas
Understanding your audience as a whole and as real people is one of the most powerful things you can do to enhance your marketing. But lots of “target audiences” and “customer personas” are just made up! This module will show you how to combine Google Analytics data with customer surveys and other information to build…
How to Analyze Anything! Worksheet + Guide
Time to observe, take action, learn & grow! Whether it’s your marketing performance inside Google Analytics or your finances, measuring stuff is easy. The hard part is taking action! What’s the point of all these numbers if they don’t help you make decisions?? That’s why this framework exists. Use it with any data, from any…