Whether you’re spending big $$$ on Facebook advertising or a few hours Pinning your listings on the weekend, you need to know what results you’re getting for your effort.
One of the best spots to check this ROI is inside Google Analytics.
No! There’s a catch!
Are you sure the marketing Channels and Sources in your reports are accurate? Can you really trust them? How much control do you have over these different buckets of traffic?
To check how your marketing performs, you must be able to reliably and accurately see the traffic it sends you and how those visitors behaved.
We need to know that all our visits are actually going into the right marketing (or “acquisition”) buckets inside Google Analytics!
Google Analytics does a pretty good job of it straight out of the box, but often needs a helping hand to be as accurate as possible. When it goes wrong, you end up with valuable visits lumped under “Direct” traffic, which is extremely hard to analyze and could make your marketing look worse than it really is!
You also have the opportunity for fine-grained control over how traffic is attributed to individual campaigns, ads and even specific links.
The best tool for doing this, is a bit of magic called: Campaign Tags.
Campaign tags let us control all the information about the source of the visit and leave nothing to chance.
If you’re putting links to your shop “out there” as part of your marketing, tagging is worth it. Anything from social media posts, to advertising or email campaigns.
What’s in this guide:
The anatomy of a “tagged link”
How to create and use Campaign Tags with your promotional links, with examples and a detailed breakdown.
Tag guidelines & templates
These templates will let you create a Tagging Plan that’s logical, easy to use consistently, and makes your reporting better.
I include specific guidelines and suggested tag templates for seven different kinds of marketing: from ads to emails to affiliates.
How to create tagged links with different tools
Tagging your links across all your different marketing activity can be overwhelming! There are two ways to solve this:
- Automate tagging in the marketing tools you use, like email and ad platforms.
- Use a Campaign Tags tool to generate and store your links.
This guide covers both!
Exclusive Artisan Analytics Campaign Tags spreadsheet tool
It’s a good idea to save your favourite tags and the links you create somewhere. A spreadsheet does this job perfectly and I made one just for you!
This spreadsheet does bonus things:
- Lets you save tag templates to use for each link
- Auto-cleans your URLs if you use Etsy (HUGE time saver!!)
- Gives you a space to record where & why you create each link, for times when that’s useful
- Warns you if you’re missing something or are about to break one of my recommendations
Over 10 pages of specific guidance & advice
If you want a free introduction, I have a blog article for that.
But if you’re ready to use campaign tags in your marketing effectively and systematically, then this premium guide is for you. The information is clear, detailed and actionable.
(And if you find a bit that isn’t, tell me and I’ll make it better! You’ll have continual access to all my updates and improvements.)
Included in Artisan Analytics PRO:
Campaign Tag Mastery
- Unlimited Access to the Campaign Tag Mastery resources, including future updates.
- A login to the Artisan Analytics website to access your resource at any time.
- Automatic access to my free course: Google Analytics for Makers.
- Occasional email updates on new blog articles, resources and offers. (Unsubscribe anytime.)