Home » Blog » campaign tagging

Tag: campaign tagging

The magic of UTM Campaign tags & how to master that pixie dust!

The magic of UTM Campaign tags & how to master that pixie dust!

If you’ve hung around here for a while, you’ll have heard a little about UTM Campaign Tags. They are the magic ingredient for making sure that visits from Instagram, Pinterest and anywhere else show up in your Google Analytics reports correctly.

Why doesn’t this happen right in the first place??

To know where a visitor came from, Google Analytics has to listen in to the conversation happening between the visitor’s browser and your website. Often this conversation includes information about the last page the visitor looked at (their traffic source).

This is called “referral” information.

But sometimes, for a whole bunch of technical reasons, it doesn’t have this information or it’s wrong. In many of these cases, the visit will be attributed as “direct” traffic – the catch-all black hole bucket of mysterious visits! – and you’ll never know if your marketing actually worked.

Campaign tags let us control all the information about the source of the visit and leave nothing to chance.

See? Magic!

Keep reading to find out how and where to use campaign tags for marketing your Etsy shop (or any website!)
Keep reading

How to measure visitors from Pinterest to your Etsy listings

How to measure visitors from Pinterest to your Etsy listings

Pinterest is a wonderful and fun tool for collecting inspiration and aspiration… so it only makes sense that it’s also a fantastic marketing channel for your Etsy stores! But how much traffic does it generate?

Find out how to measure your Pinterest visitors more reliably and control how they appear in your Google Analytics reports.
Keep reading