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How to Measure Etsy Success like a CEO (Even after One Sale)

How to Measure Etsy Success like a CEO (Even after One Sale)

The smell of your morning coffee still lingers in the air as your daily task list looms.

Gotta answer those customer questions…
Better update those old listings…
What about that new Instagram photo challenge?

Oh and making some beautiful things. You know – the whole reason your shop exists.

Thank goodness for that coffee!

It’s hard work running a small business, especially when your Etsy shop needs so much marketing and promotion to keep making sales. Sometimes it feels like you do more “business” than “making”.

So what I’m about to suggest might sound a little scary. We’re going to go even deeper into “business”.

The level of strategy and KPIs.

Key performance indicators? Really??!

Don’t worry, these aren’t the “awkward closed-door meetings with your boss” kind of KPI. These are the kind that focus how you measure your shop’s performance and tell you when to have a celebratory drink.

If you don’t know what success should look like, how will you know when you get there? How will you know when to crack that champagne?!

You need to figure out what your “success metrics” are, first.
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Find your Etsy buyers in Google Analytics

Find your Etsy buyers in Google Analytics

Are you despairing that you got all excited about Google Analytics but now you’ve realised that you can’t even see your sales in it?!

It’s crazy and crazy annoying! Luckily, all is not lost.

There’s one important step that you can do right now to start analysing your sales. This technique lets you pinpoint individual buyers to discover the path they took through your shop, even across multiple visits, and how they got to you.

So let’s explore!
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How to measure visitor engagement with your shop

Do they love me? How to measure visitor engagement with your shop

Not all traffic is equal. It’s incredibly important to be able to identify valuable visitors. Visits that lead to sales.

Unfortunately, you can’t track Etsy sales in Google Analytics right now, but that doesn’t mean you can’t have conversion rates. I’m not talking purchase conversions here (i.e. sales) but goals that imply something good: engagement, getting-close-to-the-sale-ness. Then you can say what percentage of your visits met this criteria, and whether some traffic sources, products etc. performed better than others.

Let’s call this an Engagement Rate! Keep reading