Can I get a shout out from my fellow hard hoarders!?
I run a small Etsy shop, born of my passion for found objects and yarn. The feeling of bringing something new and tangible and beautiful into the world just can’t be beat!
So I love the thrill of creating, but I also love the thrill of success.
Throughout almost a decade in digital marketing, web development & project management, I’ve been cultivating a healthy obsession with goals and outcomes. Because how else do you know when you’ve “made it”??
Couple that with a solid education in user behaviour and experience, and I found myself irresistibly drawn towards my shop’s data. Uncovering it, improving it, understanding it and learning from it.
With well over one million Etsy shops in existence, I realised that I was far from the only one who had data and needed to make the most of it. So I set off on a journey of researching, testing and talking to other shop owners to start sharing all this knowledge! I relish those moments when a shop owner gets a glimmer of magical insight or confirms with confidence something she’s always suspected.