Photo of Lesley HaysCan I get a shout out from my fellow yarn hoarders!?

I run a small Etsy shop, born of my passion for found objects and yarn. The feeling of bringing something new and tangible and beautiful into the world just can’t be beat!

So I love the thrill of creating, but I also love the thrill of success.

Throughout almost a decade in digital marketing, web development & project management, I’ve been cultivating a healthy obsession with goals and outcomes. Because how else do you know when you’ve “made it”??

Couple that with a solid education in user behaviour and experience, and I found myself irresistibly drawn towards my shop’s data. Uncovering it, improving it, understanding it and learning from it.

With well over one million Etsy shops in existence, I realised that I was far from the only one who had data and needed to make the most of it. So I set off on a journey of researching, testing and talking to other shop owners to start sharing all this knowledge!  I relish those moments when a shop owner gets a glimmer of magical insight or confirms with confidence something she’s always suspected.

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