Photo of Lesley HaysCan I get a shout out from my fellow yarn hoarders!?

I run two small handcrafted shops, born of my passion for found objects and yarn. The feeling of bringing something new and tangible and beautiful into the world just can’t be beat!

Visit Little Bone Collector (Etsy) | Nesting Duck Collectible Earrings

So I love the thrill of creating, but I also love the thrill of success.

Throughout a decade in digital marketing, web development & project management, I’ve been cultivating a healthy obsession with goals and outcomes. Because how else do you know when you’ve “made it”??

Couple that with a solid education in user behaviour and experience, and I’ve found myself irresistibly drawn towards my shop’s data. Uncovering it, improving it, understanding it and learning from it.

With well over one million Etsy shops in existence, I realised that I was far from the only one who had data and needed to make the most of it. So I set off on a journey of researching, testing and talking to other shop owners to start sharing all this knowledge!  I relish those moments when a shop owner gets a glimmer of magical insight or confirms with confidence something she’s always suspected.

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