Google Analytics 4 is a brand new version of this powerful tool. When I say “brand new”, I mean it is completely different! There are some exciting, really powerful features. And some missing features. There’s also the important question of whether it works with Etsy!
So let’s get a quick overview of what GA4 means for boutique ecommerce sellers.
👋👋 Universal Analytics is going away in late 2023
DEFINITION: “Universal Analytics” is the name of the old version of Google Analytics that we used for many years. From here, I’ll refer to it as “UA“.
On March 16, 2022, Google announced that Universal Analytics (UA) will stop processing new data on 1 July, 2023 and reports on historical data will only be accessible until 1 July 2024.
Pinterest is a wonderful and fun tool for collecting inspiration and aspiration… so it only makes sense that it’s also a fantastic marketing channel for your handmade stores! But how much traffic does it generate?
Find out how to measure your Pinterest visitors more reliably and control how they appear in your Google Analytics reports.