- Customers are expecting more transparency and honesty, regardless of the law.
We’re used to asking people to sign up to newsletters and email lists. We might need to tweak how we do it and refine our “consent process”. But the basics stay the same:
People actively send us their details.
But personalized advertising and analytics happened in the background. No questions asked.
Google “email marketing best practices” and you’ll get millions of results.
But also unsurprisingly. The internet is chock full of marketers wanting to tell you how to write can’t-say-no subject lines and make-money-while-you-sleep drip campaigns.
But what about the basic email best practices? You know: how to send emails that are legal and ethical.
Just like you need to have a basic understanding about tax laws and business registration laws, you need to get the gist of how to keep your customers’ details safe and secure.
Understanding your obligations will help you:
- Know what information you can ask for and how to ask for more.
- Deal with any customer requests about their data.
- Vet the tools and services you use to make sure they help you stay compliant.
- Inform your customers if they might be affected by a security breach in any of the systems you use.
Luckily, it doesn’t need to take you all day. It’s just a simple record of the different sources of people’s information, where you store it and what you do with it.
In fact, you can do it with just 7 questions!
Get to know your obligations as a business owner, for the data you collect and store for your customers, contacts and website visitors.
The legal side of business is boring.
Super, incredibly, put-you-to-sleep boring.
So boring this article needs a disclaimer!
But there are very good reasons to stay on the right side of the law – including some you might not expect!