Photo of two hands covered in white acrylic paint.

I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Getting started: Set up Google Analytics for your Etsy shop
Getting started: Set up Google Analytics for your Etsy shop
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Do they love me? How to measure visitor engagement with your shop
Do they love me? How to measure visitor engagement with your shop
Compare your Etsy listings easily with Content Groupings
Compare your Etsy listings easily with Content Groupings
What does your Bounce Rate really mean?
What does your Bounce Rate really mean?
Four Google Analytics dashboards just for Etsy shop owners
Four Google Analytics dashboards just for Etsy shop owners
Photo of wet, bubbly, swirling pink and blue paint.

Access exclusive analytics resources to measure and optimize your shop.

My collection of premium guides and worksheets are designed to help you go beyond just reading reports. Instead, you’ll be making decisions, taking action and measuring your results.

Photo of a woman comfortably sitting on a bed with a laptop.

Work with me, one-on-one.

In my experience, the best way to learn is via hands-on training, when you can ask any question and get an immediate answer, tailored just for you. Dive deep into what matters to you. Gloss over the stuff you already understand.

One-on-one calls, training and consultations are not for every shop. But if it fits your budget, it’s the best investment you can make.