I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next. Start learning with my free articles Articles & How To Guides Google Analytics 4: the what, when & why UTM Campaign tags: marketing pixie dust that you control! Privacy Laws + Makers The Secret of Professional Analysts is Segmentation (and it’s easy!) Backup your Google Analytics data before it disappears Connect Google Analytics 4 (GA4) to your ecommerce platform The Unexpected Value of Organic Search Traffic What does your Bounce Rate really mean?
