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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Google Analytics 4: the what, when & why
Google Analytics 4: the what, when & why
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
Privacy Laws + Makers
Privacy Laws + Makers
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Backup your Google Analytics data before it disappears
Backup your Google Analytics data before it disappears
Connect Google Analytics 4 (GA4) to your ecommerce platform
Connect Google Analytics 4 (GA4) to your ecommerce platform
The Unexpected Value of Organic Search Traffic
The Unexpected Value of Organic Search Traffic
What does your Bounce Rate really mean?
What does your Bounce Rate really mean?