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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Getting started: Set up Google Analytics for your Etsy shop
Getting started: Set up Google Analytics for your Etsy shop
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Advanced: Find Etsy buyers in Google Analytics
Advanced: Find Etsy buyers in Google Analytics
Track your ads with a Paid Social Channel in Google Analytics
Track your ads with a Paid Social Channel in Google Analytics
Connect Google Analytics 4 (GA4) to your ecommerce platform
Connect Google Analytics 4 (GA4) to your ecommerce platform
Google Analytics 4: the what, when & why
Google Analytics 4: the what, when & why
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Access exclusive analytics resources to measure and optimize your shop.

My collection of premium guides and worksheets are designed to help you go beyond just reading reports. Instead, you’ll be making decisions, taking action and measuring your results.