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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

If you sell online, digital analytics is business analytics. It’s everything you can measure and analyse to see the performance of your business, from marketing to sales to finances.

It’s how you make better business decisions.

Learn more

UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
Getting started: Set up Google Analytics for your Etsy shop
Getting started: Set up Google Analytics for your Etsy shop
The (not-so) Definitive Guide to Real Traffic Sources in Google Analytics for Etsy
The (not-so) Definitive Guide to Real Traffic Sources in Google Analytics for Etsy
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
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Work with me, one-on-one.

In my experience, the best way to learn is via hands-on training, when you can ask any question and get an immediate answer, tailored just for you. Dive deep into what matters to you. Gloss over the stuff you already understand.

One-on-one calls, training and consultations are not for every shop. But if it fits your budget, it’s the best investment you can make.

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Access exclusive analytics resources to measure and optimize your shop.

My collection of guides and worksheets are designed to help you go beyond just reading reports. Instead, you’ll be making decisions, taking action and measuring your results.