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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Google Analytics 4: the what, when & why
Google Analytics 4: the what, when & why
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
Privacy Laws + Makers
Privacy Laws + Makers
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Explore your Etsy Google Analytics backup data (Looker Studio Dashboard)
Explore your Etsy Google Analytics backup data (Looker Studio Dashboard)
Backup your Google Analytics data before it’s deleted
Backup your Google Analytics data before it’s deleted
Backup your Etsy shop’s old Google Analytics data for free
Backup your Etsy shop’s old Google Analytics data for free
Connect Google Analytics 4 to your Etsy shop
Connect Google Analytics 4 to your Etsy shop