A few years ago, Etsy started showing products from other shops on our own listings. It went over about as well as you can imagine, but they’ve stuck with it and Etsy shop owners have learned to live with it.
Here’s how they look today:
(That is a very eye-catching background behind those other listings, Etsy!!)
NOTE: I’ve blurred visible listing photos throughout this article, that are copyright to other Etsy shop owners.
There is a solution!
By making a small change to the links you share, you can send visitors to product listings that focus on YOUR product, not other Etsy shops.
So, what’s the difference? Well, that means that any of those traffic sources in Google Analytics could show how that person found the Etsy home page or an entirely different shop before they navigated to yours within Etsy. Half your so-called social media traffic could be from other people’s marketing!
Even worse, Google Analytics doesn’t show you how people found your shop within Etsy, which makes up the bulk of your traffic. Etsy search, clicks from favorites or recently viewed, promoted listings: all hidden.
A long time ago, when I worked in retail, I envied the prim, organised merchandisers whose sole responsibility was (as far as I could tell from behind the counter) to fluff around with enticing displays of gifts and stationery.
I know I’m not the only one!
Now as Etsy sellers, we get to “merchandise” our own online shops every day.
Check how our listing thumbnails look all together in the catalogue.
Pour over a new product page to make sure every detail is perfect.
Go through our shop policies with a fine tooth comb to make sure we aren’t accidentally committing to replacing unwanted items with a lifetime supply of Starbucks…
And I know—because I’ve spent my fair share of time there—that we do a lot of this “fluffing around” in our public shop front. You know – the exact same view that our buyers see.
The pages of our shop where our Google Analytics code runs. Those pages.
Reading and understanding the numbers around your shop’s traffic is super important. If you can do this, you can better understand where you should focus your marketing, what parts of your shop could be improved, and make sure you’re seeing real benefits from all your promoting efforts.
There are two sources for this information: Etsy’s built-in Stats and Google Analytics (“Analytics” or just “GA”). They both have their pros and cons, so you’ll most likely continue to use both hand-in-hand to gauge your performance. But when should you use each one?
Ok, so it’s not quite that scary in there. It’s just a lot of very passionate sellers who are trying to run a successful shop and are worried about changes to their platform that might make that harder.
And rightly so! It’s never nice to have the rug pulled out from under your feet.
So it didn’t surprise me one little bit to see the plethora of threads, discussions and yes – complaints – about the new Etsy Shop Stats that were released earlier this year. Sellers were talking about why the changes were made, the things they couldn’t find anymore, and the new numbers that didn’t make sense.
So what do I think? Should you be throwing in the Etsy-Shop-Stats towel or running back to it with open arms?
Have you ever asked the question, “What type of listings do my visitors spend longer on?“
It’s a great question! If I sold children’s toysandtoy patterns, I’d want to know what general type of products are more popular with visitors, regardless of what actually sells more.
But if you’ve spent much time in the Behavior reports in Google Analytics (which is where you’ll find all your listings), you’ll know that you can’t just group them by their Section. That info just isn’t in there at all!
You know what I’m going to say… we can totally fix that!
You can take your Listings reports to the next level by putting in whatever information you want about every listing. So keep reading to find out how…
Are you despairing that you got all excited about Google Analytics but now you’ve realised that you can’t even see your sales in it?!
It’s crazy and crazy annoying! Luckily, all is not lost.
There’s one important step that you can do right now to start analysing your sales. This technique lets you pinpoint individual buyers to discover the path they took through your shop, even across multiple visits, and how they got to you.
Dashboards are like snapshots of your shop’s performance. They let you get a quick, birds eye view of how things are going and what might need a deeper look.
Google Analytics lets you create dashboards that show you all sorts of things, but it’s tricky to know how to put them together if you haven’t learnt all the important metrics and dimensions yet. It’s also really important to think about what you want to see on a day-to-day basis beforeyou start building one, to make sure your dashboard is genuinely useful.
So I’ve put together four Google Analytics dashboards that are tailored JUST for Etsy shops. Keep reading to find out what they show and how to install them in just a few clicks!
It’s a fact of shop-ownership-life that some listings do better than others. Sometimes your best pieces fly off the shelves; other times people seem to love that one listing with a terrible photo (so you think). And of course there are items you’re super proud of that get no traction.
So you want to find out why. You want to see how long people stay on particular listings, where they go to next, whether certain traffic sources send more interested visitors than others.
Those are questions for Google Analytics to answer, but if you head over to your All Pages report, you’ll find something frustrating. You can’t just compare a list of all your products.