The move to Google Analytics 4 has been tough – especially for those who used Google Analytics for Etsy shops. The upgrade was last-minute and now we have a whole new system to learn and understand how to interpret for the particular ways Etsy shop visitor data gets tracked.

The Google Analytics 4 interface is totally new and confusing. It’s built for serious data-heads, NOT for “regular people” who just want to see how their ecommerce marketing is working!

What if I told you… you don’t need to learn the new GA4 interface at all?

Well, you don’t! At least not after you’ve setup your account to connect to Etsy.

Instead, you can look at your data through beautiful, visual charts built with Google’s sister product, Looker Studio.

They look like this:

It’s a dashboard!

These dashboards are easy to use because they’re handmade to show only the data you actually need, with the exact controls to make it useful.

Handmade? Yes, someone has to make them, either from a template or from scratch.

Luckily, that “someone” does not have to be you. (You have enough other things to handmake!)

Get a free Google Analytics dashboard for Etsy

See a snapshot of your Etsy shop’s traffic sources and marketing performance with a free, fully-functional preview of my GA4 Data Explorer Dashboard:

How to use the one-page preview dashboard

Quickstart Guide

You do not need to copy this dashboard! Just choose your data and go.

  1. Open the dashboard from the access link. (Register now to get it.)
  2. Find your Etsy shop’s GA4 property from the dropdown at the top.
  3. Watch your own shop’s data appear within my easy-to-read visuals!
  4. Bookmark the dashboard page after choosing your own data. When you open that bookmark again, your data will be pre-selected.
  5. Bonus: your dashboard will automatically get any updates from me.

Troubleshooting

The link will be emailed to you after you register for access to the free preview dashboard.

Like everything handmade, dashboards are time consuming to make, so I’m asking for email registration so I can tell you about more content (free and paid) in the future, but you can unsubscribe anytime and still access the dashboard.

When you first open the dashboard, it will be blank, with “zeros” and white space everywhere!

Choose your own shop’s Google Analytics 4 Property as the “data source” for the dashboard from the selector at the top.

Like this?

This means you are not logged into a Google account.

Head to https://accounts.google.com to sign into the same Google account that has access to your Google Analytics, then return to the dashboard link.

If you don’t see a GA4 Property for your shop, make sure you have followed my instructions to install Google Analytics for Etsy. (You should put “Etsy” in the Property name to make it easy to identify in this list.)

If you can find your Property but the dashboard is still blank (and your shop is active), make sure you have followed my instructions to connect Google Analytics 4 specifically. Google probably created a GA4 Property for you automatically but you still need to put the new tracking number into Etsy.

Data will only start being recorded from the time you add the GA4 tacking number into Etsy.

After you have selected your Etsy shop’s Google Analytics 4 Property and can see your own data in the dashboard, you can bookmark the page to your browser (or your favourite method of saving links).

The URL will now have a bit at the end that looks like this: ?params=%7B"dp41":"a123456... ← This tells the dashboard exactly what GA4 Property to use, so yours will be automatically selected next time you open this version of the link.

(Don’t worry, you still need to have permission to access the GA4 Property, even if someone else clicks on your dashboard link. Google won’t let anyone see data they don’t have permission to see.)

The dashboard access link gives you access to the LIVE version that I keep updated. (This is why you don’t need – or want – to make a copy.)

Even if you bookmark the link that auto-selects your own GA4 Property, you’re still always using the latest version of the preview dashboard.

You don’t need to do anything to get updates.

How to read the Traffic Acquisition Explorer dashboard

The Engagement Metrics

The Traffic Acquisition Explorer dashboard focuses on six key metrics (or numbers) that indicate how much and what quality of visitors your marketing sources are sending to your shop. (Plus a bonus one you’ll see later…)

Sessions

The number of times people visited your shop. One person might visit multiple times: have more than one Session.

Engagement Rate

The percentage of Sessions where the user interacted with your shop at all. They do not have to be highly engaged, just “didn’t bounce”.

Average Session Duration

The average length of each Session, in Hours:Minutes:Seconds. This is more accurate than it was in Universal Analytics.

Views per Session

The average number of listings each user looked at during a Session. Counts of listing Views, not unique listings.

Bounce Rate

The percentage of Sessions where the user did not interact with your shop at all. They just left after one View!

Views

The total number of times your listings were viewed. (Only listings are tracked in GA, not shop home page, sections etc.)

The Charts

30 Day Snapshot

Your key Engagement Metrics for the past rolling 30 days (not including the current day), compared to the previous 30 days. This gives you a quick “snapshot” of how your numbers are changing right now, but you still want to pay attention to long term trends.

Time Trends

The “Compared with the same time last year” timechart shows you Sessions mapped over the past 12 whole months (not including the current month), compared to the previous 12 months. This shows how your numbers are trending over a few months and also from a “seasonal” point of view: what time of the year do you see ups and downs?

The “Split by channel grouping” timechart shows a similar thing, but with the metric (Sessions), split by how each of your marketing Channels are contributing to that number. For example, if your Sessions are going up, are the new visitors coming from a particular marketing source? If they’re going down, is it because a particular Channel has dropped off?

For both of these charts, you can change the metric that is shown, to view trends of any of your Engagement Metrics. Click the green icon to change the metric.

Here you see your bonus metric: “Engaged sessions”. You want this trending up even if your engagement rate goes down, which can happen if your overall sessions increase a lot.

Traffic Source Stats

This is the “detail view”, showing the Engagement Metrics against each Channel and Source that sent traffic to your Etsy shop.

Your traffic sources are already fixed for Etsy! Remember the old filters & custom channel definitions? They’re back but done automatically in the brains of the dashboard. This means they are retroactive 🥳 and will update automatically if I improve them in the future 💃

The Filters

Choose a Channel

Choose one or more Channels from the dropdown in the top-right to filter the whole dashboard.

Show only Etsy traffic

Quickly swap to only traffic from within Etsy with the “Etsy only” toggle. This also filters the whole dashboard, not just the detail table.

Filter from the detail table

Click on any of the Channel or Source values in the table to filter the rest of the charts by that value. This is useful to quickly compare the numbers with the previous 30 days in the “30 Day Snapshot”.

Click the same value in the table again to remove the filter.

BONUS: Show your Campaigns

If you use custom Campaign names with UTM tags, you can also see them in this table.

  1. Hover your mouse over the Source column (a value, not the column heading)
  2. From the popup, click “Drill actions”
  3. Choose to show “Session campaign”
  4. This will replace the Source column with Campaign name!
  5. Repeat the process on the Channel column to show the Source there instead.

This is very useful if you have already filtered the whole dashboard to show a particular Channel, so you no longer need the Channel specified in the first column (because all the rows say the same thing!)

Change the table back to the original settings by right-clicking anywhere in the table → “Reset”.

Use the free dashboard now

See a snapshot of your Etsy shop’s traffic sources and marketing performance with a free, fully-functional preview of my GA4 Data Explorer Dashboard:


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