If you’re ready to harness the power of numbers to improve your shop but haven’t installed Google Analytics yet, don’t wait any longer!

Here are my instructions for setting up your Account the right way, with up to date steps and screenshots.

FIRST: Create your Google Analytics account

TIP: If you already use Google Analytics with other platforms where you sell the same products as on Etsy (i.e. for the same business, but different websites), just create a new Property within your existing Account. Then skip to step 3 for the Website Name and URL to use.

1. Go to the Google Analytics website

Go to https://analytics.google.com

You’ll probably be presented with a “Sign In” form.

Do you already have a Google account?

2.a) YES: Sign in to Google Analytics with your Google account username & password.

If you don’t see a “Sign In” form at all, then guess what? You already have a Google account and you’re currently logged in! Skip to step 3.

If you use any of Google’s huge suite of products, then you probably also have an account. These include Android phones, Gmail, YouTube, Google Docs or Drive, Google Ads etc. Sign in with the username & password you use for any of these services (if you want to use that account for your Etsy store).

2.b) NO: Click More Options > Create Account under the sign in form and complete the signup process.

This is not creating a Google Analytics Account, it’s creating a Google account with a username & password.

You can choose to create the account for personal or business. Both give you access to the same tools and both are free, but Google will prompt you to use the business-related tools if you choose “for business”. (This is a good thing!)

You can use any email address for a Google account, including the main address you use with your Etsy business.

3. Create a new Google Analytics “Account” & “Property”

(Yes, these are different types of “account”. I always capitalise Google Analytics Accounts to be clear which I’m referring to. Your Google account can have access to up to 100 Google Analytics Accounts.)

TIP: If you have multiple websites for this business (eg. Shopify and Etsy), you’ll create a new Property for each one within the same Account.

Account Name = Your business name

Website Name = Human-readable name of your website, not the URL. eg. Your shop name – Etsy

Website URL = https://www.etsy.com

Using this URL has one benefit and one annoying side-effect. The benefit is that you can click in Google Analytics reports to directly visit pages in your shop. If you enter any other Website URL, all these links will be broken.

The side-effect is that you’ll sometimes see a “Tracking Code Mismatch” notification in Google Analytics. As long as you’re still seeing numbers in your reports, you can ignore this.

This happens because GA checks the URL you enter to see if you’ve put your tracking code in. Since this URL goes to Etsy’s home page, obviously your tracking code isn’t there! But this doesn’t matter at all, GA is just checking as a courtesy to you. It doesn’t stop it from collecting data.

4. Click Get Tracking ID

5. Agree to the Terms of Service.

(Don’t forget to choose the right country from the drop down.)

6. Copy your tracking ID from the top of the page.

Ignore all the code! You don’t need to touch a line of this – Etsy has done it all for you.

NEXT: Connect Etsy to Google Analytics

1. Log in to Etsy and open Shop Manager > Settings > Options > Web Analytics [tab]
2. Enter your tracking ID

Paste your tracking ID, including the letters “UA” and the hyphens, into the box labelled “Web Property ID“. Then hit [ SAVE ].

FINALLY: Check it’s all working + next steps

It will take up to 48 hours for numbers to appear in your Google Analytics account (though it’s usually closer to 2 or 3 hours). But you can test your connection straight away.

(Do you remember seeing a button labelled “Send test traffic”? Unfortunately, we can’t use that as it sends traffic to the URL we entered for the Property: www.etsy.com. That’s not where your tracking code is installed, so the test traffic won’t show up as hits in your Account.)

1. Login to Google Analytics and open the Real-Time > Overview report

(If you  have more than one website using GA, make sure the correct one is selected in the top-right dropdown!)

2. In a new browser tab or window, open the front page of your Etsy shop.

Just how a visitor would see it.

3. Back in Google Analytics, wait a few seconds and make sure that an Active User appears in the top-left of the report.

What’s next?

Like most tools, Google Analytics can’t just be left alone and expected to perform perfectly. It needs fine-tuning and cleaning. Some simple TLC.

Here’s what to do next:

How to banish “referral spam” in Google Analytics (for Etsy)
How to banish “referral spam” in Google Analytics (for Etsy)
Stop! Protect that data! – Preparing Google Analytics with backup & test Views
Stop! Protect that data! – Preparing Google Analytics with backup & test Views
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics
The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics

Master Google Analytics, just for Etsy

My 70+ page GA for Etsy ebook doesn’t just tell you how to make them play nice (that’s the easy part). You’ll learn how to read and make real business decisions from over 15 different report configurations.

Only $30 AUD

Comments (4)

Hi Adam! The “Website URL” doesn’t affect the tracking at all, so no matter what you enter, your shop will be tracked correctly as soon as you put your UA ID into your Etsy settings.

This URL is used to create the links from your All Pages report back to your Etsy shop. If you enter what Etsy says, those links will be broken. If you enter “https://www.etsy.com”, they’ll work.

Occasionally, you might get a “tracking code not found” notice because GA checks Etsy’s home page and doesn’t find your tracking code. But this check is only a courtesy and isn’t related to whether your code is working or not on your shop’s pages.

Albiet a few months late, thank you, Lesley. I’m back after hearing your interview on Etsy Conversation Podcast to make sure I’ve done all this correctly.

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