Have you ever asked the question, “What type of listings do my visitors spend longer on?“
It’s a great question! If I sold children’s toysandtoy patterns, I’d want to know what general type of products are more popular with visitors, regardless of what actually sells more.
But if you’ve spent much time in the Behavior reports in Google Analytics (which is where you’ll find all your listings), you’ll know that you can’t just group them by their Section. That info just isn’t in there at all!
You know what I’m going to say… we can totally fix that!
You can take your Listings reports to the next level by putting in whatever information you want about every listing. So keep reading to find out how…
⚠️ IMPORTANT! These instructions are for GA Universal Analytics and are no longer applicable.Etsy now supports GA4.
The out-of-date article below is available to read if interested. If the topic is still relevant in GA4, it might be updated in the future.
OUT OF DATE: These instructions were originally provided for Universal Analytics. This version of Google Analytics is no longer available.
Content Groupings also exist in Google Analytics 4 but cannot be controlled in the admin section. You need access to the actual tracking code, which we do not have with Etsy. This ability might be added later as Google continues work on GA4 functionality!
It’s a fact of shop-ownership-life that some listings do better than others. Sometimes your best pieces fly off the shelves; other times people seem to love that one listing with a terrible photo (so you think). And of course there are items you’re super proud of that get no traction.
So you want to find out why. You want to see how long people stay on particular listings, where they go to next, whether certain traffic sources send more interested visitors than others.
Those are questions for Google Analytics to answer, but if you head over to your All Pages report, you’ll find something frustrating. You can’t just compare a list of all your products.