Not all traffic is equal. It’s incredibly important to be able to identify valuable visitors.
Visits that lead to sales.
Unfortunately, you can’t track Etsy sales in Google Analytics right now, but that doesn’t mean you can’t have conversion rates. I’m not talking purchase conversions here (sales) but goals that imply something good: engagement, getting-close-to-the-sale-ness. Then you can say what percentage of your visits met this criteria, and whether some traffic sources, products etc. performed better than others.
Let’s call this an Engagement Rate!
IMPORTANT: These instructions are for Universal Analytics. Google Analytics 4 comes with built-in Engagement and Engagement Rate metrics that measure roughly the same visitor behaviour – yay!
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