What Etsy Inc Can Teach Us about Goal Setting for Our Values

Love him or hate him, Josh Silverman is one of the big names of 2017. Not a politician or part of the Hollywood elite, but creating controversy nonetheless at a place that’s close to our hearts.

When Silverman stepped in as the new Etsy CEO earlier this year, his mandate was growth. That meant growth for shareholders, but also growth for sellers.

The past few years haven’t been easy, for Etsy or sellers. Despite their increasing Gross Merchandise Sales, 2014 through 2016 saw the average amount spent per buyer and per item fall. More buyers who buy cheaper things for less is not a good outcome for handmade businesses trying to crack a luxury market!

Despite this, sellers as a whole haven’t welcomed Silverman with open arms. They see him representing “big capitalism” and fear the changes he’ll bring will destroy the last vestiges of the Etsy they once knew.

A scary story, perhaps. Let’s take a break for a moment and think about ourselves…

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Do they love me? How to measure visitor engagement with your shop

Not all traffic is equal. It’s incredibly important to be able to identify valuable visitors.

Visits that lead to sales.

Unfortunately, you can’t track Etsy sales in Google Analytics right now, but that doesn’t mean you can’t have conversion rates. I’m not talking purchase conversions here (sales) but goals that imply something good: engagement, getting-close-to-the-sale-ness. Then you can say what percentage of your visits met this criteria, and whether some traffic sources, products etc. performed better than others.

Let’s call this an Engagement Rate!

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