Reading and understanding the numbers around your shop’s traffic is super important. If you can do this, you can better understand where you should focus your marketing, what parts of your shop could be improved, and make sure you’re seeing real benefits from all your promoting efforts.
(And we know promotion needs A LOT of effort!!)
There are two sources for this information: Etsy’s built-in Stats and Google Analytics (“Analytics” or just “GA”). They both have their pros and cons, so you’ll most likely continue to use both hand-in-hand to gauge your performance. But when should you use each one?
A few weeks ago, I visited the Etsy forums.
Did the hair stand up on the back of your neck?
Ok, so it’s not quite that scary in there. It’s just a lot of very passionate sellers who are trying to run a successful shop and are worried about changes to their platform that might make that harder.
And rightly so! It’s never nice to have the rug pulled out from under your feet.
So it didn’t surprise me one little bit to see the plethora of threads, discussions and yes – complaints – about the new Etsy Shop Stats that were released earlier this year. Sellers were talking about why the changes were made, the things they couldn’t find anymore, and the new numbers that didn’t make sense.
So what do I think? Should you be throwing in the Etsy-Shop-Stats towel or running back to it with open arms?
Etsy has a small article about the difference between Shop Stats and Google Analytics. It’s a nice insight into how Shop Stats works but it includes one very interesting statement:
Google Analytics samples data, which means they record a subset of the data and use statistical analysis to estimate the actual numbers.
Well that doesn’t sound very good! But is it true?