The smell of your morning coffee still lingers in the air as your daily task list looms.
Gotta answer those customer questions… Better update those old product descriptions… What about that new Instagram photo challenge?
Oh and making some beautiful things. You know – the whole reason your shop exists.
Thank goodness for that coffee!
It’s hard work running a small business, especially when your online shop needs so much marketing and promotion to keep making sales. Sometimes it feels like you do more “business” than “making”.
So what I’m about to suggest might sound a little scary. We’re going to go even deeper into “business”.
The level of strategy and KPIs.
Key performance indicators? Really??!
Don’t worry, these aren’t the “awkward closed-door meetings with your boss” kind of KPI. These are the kind that focus how you measure your shop’s performance and tell you when to have a celebratory drink.
If you don’t know what success should look like, how will you know when you get there? How will you know when to crack that champagne?!
You need to figure out what your “success metrics” are, first.
I think I’m lucky. I get to talk to people about digital analytics almost every day. (Hey, it’s fun for me, ok?)
But over the years I’ve noticed something a bit silly.
Everyone’s always talking about how to measure more stuff and see more reports.
They need to capture every movement of every visitor. They want to dip their fingers into a swirling ocean of numbers. They’re desperate for a veritable avalanche of interactive charts straight off the set of Minority Report.
And it’s all a complete waste of time if you don’t know how to take the next step.
Have you ever asked the question, “What type of listings do my visitors spend longer on?“
It’s a great question! If I sold children’s toysandtoy patterns, I’d want to know what general type of products are more popular with visitors, regardless of what actually sells more.
But if you’ve spent much time in the Behavior reports in Google Analytics (which is where you’ll find all your listings), you’ll know that you can’t just group them by their Section. That info just isn’t in there at all!
You know what I’m going to say… we can totally fix that!
You can take your Listings reports to the next level by putting in whatever information you want about every listing. So keep reading to find out how…
Pinterest is a wonderful and fun tool for collecting inspiration and aspiration… so it only makes sense that it’s also a fantastic marketing channel for your Etsy stores! But how much traffic does it generate?
Find out how to measure your Pinterest visitors more reliably and control how they appear in your Google Analytics reports.
Are you despairing that you got all excited about Google Analytics but now you’ve realised that you can’t even see your sales in it?!
It’s crazy and crazy annoying! Luckily, all is not lost.
There’s one important step that you can do right now to start analysing your sales. This technique lets you pinpoint individual buyers to discover the path they took through your shop, even across multiple visits, and how they got to you.
Dashboards are like snapshots of your shop’s performance. They let you get a quick, birds eye view of how things are going and what might need a deeper look.
Google Analytics lets you create dashboards that show you all sorts of things, but it’s tricky to know how to put them together if you haven’t learnt all the important metrics and dimensions yet. It’s also really important to think about what you want to see on a day-to-day basis beforeyou start building one, to make sure your dashboard is genuinely useful.
So I’ve put together four Google Analytics dashboards that are tailored JUST for Etsy shops. Keep reading to find out what they show and how to install them in just a few clicks!
It’s a fact of shop-ownership-life that some listings do better than others. Sometimes your best pieces fly off the shelves; other times people seem to love that one listing with a terrible photo (so you think). And of course there are items you’re super proud of that get no traction.
So you want to find out why. You want to see how long people stay on particular listings, where they go to next, whether certain traffic sources send more interested visitors than others.
Those are questions for Google Analytics to answer, but if you head over to your All Pages report, you’ll find something frustrating. You can’t just compare a list of all your products.
Not all traffic is equal. It’s incredibly important to be able to identify valuable visitors.
Visits that lead to sales.
Unfortunately, you can’t track Etsy sales in Google Analytics right now, but that doesn’t mean you can’t have conversion rates. I’m not talking purchase conversions here (sales) but goals that imply something good: engagement, getting-close-to-the-sale-ness. Then you can say what percentage of your visits met this criteria, and whether some traffic sources, products etc. performed better than others.