Find individual Etsy buyers in Google Analytics

⚠️ IMPORTANT!
These instructions are for GA Universal Analytics and are no longer applicable. Etsy now supports GA4.

The out-of-date article below is available to read if interested. If the topic is still relevant in GA4, it might be updated in the future.

Google Analytics 4 also has a User Explorer and the method below is broadly the same to narrow it down to a single buyer, using segments. However, the GA4 version does not clearly show a flow of pages viewed or even the session traffic source, so the info you find on the buyer is ultimately not that useful.

Read more