Backup your Etsy shop’s old Google Analytics data for free

Left it to the last minute to save your Etsy shop’s old Google Analytics data?

If you’re here, then yes: you have. The countdown is on to 1 July 2024 when all our Universal Analytics data will be deleted!

Don’t worry, I’ve left it this late too… Let’s do this together 🙂

In true Artisan Analytics fashion, I have created a custom Google Sheet that will automatically backup the most relevant and important Google Universal Analytics data for an Etsy shop and I am releasing it here for free.

Quickstart Guide

  1. Install the official Google Analytics for Google Sheets add-on
  2. Make a copy of the Google Sheets backup tool
  3. Complete the “Settings” tab with information about the Universal Analytics View you need to backup
  4. Go to Extensions → Google Analytics → Run reports
  5. If all reports run successfully (there’s a confirmation pop up), you are done 🎉

The backed-up data now lives inside this Google Sheet, in your Google Drive account, for as long as you keep it there. You can do whatever you want with it, like view it in a Google Looker dashboard.

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Connect Google Analytics 4 to your Etsy shop

If you’re ready to harness the power of numbers to optimize your Etsy shop but haven’t installed (or upgraded) Google Analytics yet, don’t wait any longer!

Here are my instructions for connecting Google Analytics 4 with an Etsy shop.

⚠️ If you’re reading these instructions to upgrade your Etsy Google Analytics tracking, did you know that Google is going to delete your old GA data on 1 July 2024? Learn how to backup that data so you can refer to it later.

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What does your Bounce Rate really mean?

We all know it:

A high bounce rate is bad! Right??

Well, that depends. On a lot, actually.

And even if you decide you need to “get your bounce rate down”, you first need to have a deeper understanding of what causes bounces than just “bounce = bad”.

Let’s have a look at what a bounce rate really is and what a “bounce” means for different parts of your online shop.

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The (almost) Definitive Guide to Real Etsy Traffic Sources in Google Analytics


⚠️ IMPORTANT!
These instructions are for GA Universal Analytics and are no longer applicable. Etsy now supports GA4.

The out-of-date article below is available to read if interested. If the topic is still relevant in GA4, it might be updated in the future.

POP QUIZ: Can Google Analytics answer this question?

“How do people find my Etsy store?”

At first, Google Analytics looks like it has all the answers! There in your reports, you see: direct traffic, referrals, a few from Facebook and other social media… Isn’t that how they got there?

ANSWER: Nope! Not unless you follow the instructions in this guide.

Google “etsy traffic sources” and you’ll find this little Help article from Etsy. In that article it says this:

“Google Analytics shows how people found Etsy.”

So, what’s the difference?

Well, that means that any of the traffic sources you see in Google Analytics could show how that person found the Etsy home page or an entirely different shop before they navigated to yours within Etsy. Half your so-called social media traffic could be from other people’s marketing! (And not in a good way…)

Even worse, Google Analytics doesn’t show you how people found your shop within Etsy, which makes up the bulk of your traffic. Etsy search, clicks from favorites or recently viewed, promoted listings: all hidden.

That kinda sucks.

Where’s all the Etsy traffic? Probably in “(direct) / (none)”…

You could just analyse your traffic sources in Shop Stats, but let’s fix it in Google Analytics instead.

This guide explains how to use channel definitions and filters to make traffic sources a whole lot more accurate!

This looks much better! Yep, these are the exact same visitors.
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The Etsy Seller’s Guide to Hiding Your Own Visits in Google Analytics

A long time ago, when I worked in retail, I envied the prim, organised merchandisers whose sole responsibility was (as far as I could tell from behind the counter) to fluff around with enticing displays of gifts and stationery.

I know I’m not the only one!

Now as Etsy sellers, we get to “merchandise” our own online shops every day.

Check how our listing thumbnails look all together in the catalogue.

Pour over a new product page to make sure every detail is perfect.

Go through our shop policies with a fine tooth comb to make sure we aren’t accidentally committing to replacing unwanted items with a lifetime supply of Starbucks…

And I know—because I’ve spent my fair share of time there—that we do a lot of this “fluffing around” in our public shop front. You know – the exact same view that our buyers see.

The pages of our shop where our Google Analytics code runs. Those pages.

Oh… I think we have a little problem to fix.

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UTM Campaign tags: marketing pixie dust that you control!

If you’ve hung around here for a while, you’ll have heard a little about UTM Campaign Tags. They are the magic ingredient for making sure that visits from Instagram, Pinterest and anywhere else show up in your Google Analytics reports correctly.

Why doesn’t this happen right in the first place??

To know where a visitor came from, Google Analytics has to listen in to the conversation happening between the visitor’s browser and your website. Often this conversation includes information about the last page the visitor looked at (their traffic source).

This is called “referral” information.

But sometimes, for a whole bunch of technical reasons, it doesn’t have this information or it’s wrong. In many of these cases, the visit will be attributed as “direct” traffic (the catch-all black hole bucket of mystery visits!) and you’ll never know if your marketing actually worked.

Campaign tags let us control all the information about the source of the visit and leave nothing to chance.

See? Magic!

Keep reading to find out how and where to use campaign tags for marketing your handmade shop!

This article has been updated for Google Analytics 4. (You don’t need to change your tagged links!)

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Google Analytics vs Etsy Stats: Which is Better?

Reading and understanding the numbers around your shop’s traffic is super important. If you can do this, you can better understand where you should focus your marketing, what parts of your shop could be improved, and make sure you’re seeing real benefits from all your promoting efforts.

(And we know promotion needs A LOT of effort!!)

There are two sources for this information: Etsy’s built-in Stats and Google Analytics (“Analytics” or just “GA”). They both have their pros and cons, so you’ll most likely continue to use both hand-in-hand to gauge your performance. But when should you use each one?

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What Etsy Inc Can Teach Us about Goal Setting for Our Values

Love him or hate him, Josh Silverman is one of the big names of 2017. Not a politician or part of the Hollywood elite, but creating controversy nonetheless at a place that’s close to our hearts.

When Silverman stepped in as the new Etsy CEO earlier this year, his mandate was growth. That meant growth for shareholders, but also growth for sellers.

The past few years haven’t been easy, for Etsy or sellers. Despite their increasing Gross Merchandise Sales, 2014 through 2016 saw the average amount spent per buyer and per item fall. More buyers who buy cheaper things for less is not a good outcome for handmade businesses trying to crack a luxury market!

Despite this, sellers as a whole haven’t welcomed Silverman with open arms. They see him representing “big capitalism” and fear the changes he’ll bring will destroy the last vestiges of the Etsy they once knew.

A scary story, perhaps. Let’s take a break for a moment and think about ourselves…

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Are You Still Confused About 2017’s New Etsy Shop Stats?

A few weeks ago, I visited the Etsy forums.

Did the hair stand up on the back of your neck?

Ok, so it’s not quite that scary in there. It’s just a lot of very passionate sellers who are trying to run a successful shop and are worried about changes to their platform that might make that harder.

And rightly so! It’s never nice to have the rug pulled out from under your feet.

So it didn’t surprise me one little bit to see the plethora of threads, discussions and yes – complaints – about the new Etsy Shop Stats that were released earlier this year. Sellers were talking about why the changes were made, the things they couldn’t find anymore, and the new numbers that didn’t make sense.

So what do I think? Should you be throwing in the Etsy-Shop-Stats towel or running back to it with open arms?

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How to Measure Ecommerce Success like a CEO (Even after One Sale)

The smell of your morning coffee still lingers in the air as your daily task list looms.

Gotta answer those customer questions…
Better update those old product descriptions…
What about that new Instagram photo challenge?

Oh and making some beautiful things. You know – the whole reason your shop exists.

Thank goodness for that coffee!

It’s hard work running a small business, especially when your online shop needs so much marketing and promotion to keep making sales. Sometimes it feels like you do more “business” than “making”.

So what I’m about to suggest might sound a little scary. We’re going to go even deeper into “business”.

The level of strategy and KPIs.

Key performance indicators? Really??!

Don’t worry, these aren’t the “awkward closed-door meetings with your boss” kind of KPI. These are the kind that focus how you measure your shop’s performance and tell you when to have a celebratory drink.

If you don’t know what success should look like, how will you know when you get there? How will you know when to crack that champagne?!

You need to figure out what your “success metrics” are, first.

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